NBA Live Mobile

Design multiple features and systems for the game, including short term and long term design plans.Oversee the design and implementation of multiple gameplay systems, such as showdown(H2H), league system, and customization.

Create prototypes for feature designs and iterate upon them.

Program tools to boost the efficiency of content designers and balance the workload between team members.

Design live contents, such as daily activities, rewards for campaigns, and packs in store.

Analyze competitor’s product Best NBA and write teardowns of its features, game mechanics and marketing strategy. Design improvement plans for NBA Live’s localization in China.